Franchise Operations & Brand Usage Policy
Franchise Operations & Brand Usage Policy
Last updated: 15 November 2025
This Policy sets operational, branding, and conduct standards for authorized franchise partners, dealers, and experience stores of BHASUSA TECNOLOGIES PVT. LTD. (BAV Electric). It forms part of your Franchise/Dealership Agreement and any SOPs/circulars we issue. If there is a conflict, the Franchise Agreement prevails unless stated otherwise in writing.
Company details
BHASUSA TECNOLOGIES PVT. LTD.
Registered office: 2-61/2 Road No 2, Seetha Rampur, Karimnagar, 505001, Telangana, India.
Operating office: Moosapet Rd, beside Indian Bank, SP Nagar, Bharat Nagar, Moosapet, Hyderabad, Telangana 500018, India.
1. Introduction & Scope
Applies to all authorized Franchisees/dealers/experience stores and their teams representing BAV Electric. Covers operations, branding, sales, marketing, and compliance.
- All authorized Franchisees, dealers, and experience stores operating under the BAV Electric brand or selling products listed on www.bavelectric.com.
- All employees, agents, and representatives of the Franchisee who interact with customers or represent the BAV Electric brand.
It covers (not limited to):
- Brand and logo usage
- Store standards and customer experience
- Handling of leads from www.bavelectric.com and walk-in customers
- Pricing, discounts, and offers
- Sales, test rides, and delivery conduct
- Marketing, social media, and communications
- Reporting, audits, and compliance
3. Brand Usage Guidelines
Trademarks & Brand Elements
BAV Electric/BHASUSA names, logos, taglines, designs are Company IP. Franchisee gets a limited, non-exclusive, non-transferable license during the agreement, per this Policy/Brand Manual/approvals.
Approved Use Cases
Storefront/interiors, uniforms, print/digital collateral, invoices/quotations/visiting cards (as per shared formats). Follow brand colors/fonts/proportions; do not alter/distort logos or combine misleadingly.
Prohibited Brand Usage
- Creating or using modified versions of BAV Electric or BHASUSA names/logos
- Using brand assets on misleading, vulgar, defamatory, offensive, or illegal material
- Registering domains/handles/entity names confusingly similar to bavelectric/bhasusa/BAV Electric without written approval
On termination/expiry, promptly remove all branding per Company instructions:
- Immediately cease all use of BAV Electric and BHASUSA branding
- Remove or cover all physical and digital branding as per Company instructions
4. Store Standards & Customer Experience
- Follow design guidelines (layout, colors, lighting, branding placement) where provided; keep displays clean and well lit.
- Daily cleaning of customer areas, display/test-ride vehicles; safe arrangement of charging cables and demo equipment; basic amenities functioning.
- Professional, polite staff conduct; neat appearance/uniforms where issued; product/offer/finance knowledge and EV education; attend required trainings.
5. Lead Management & Sales Process
- Online leads from www.bavelectric.com: contact within 24 hours; record/update in prescribed CRM; do not share leads externally; no misuse for competing promotions.
- Walk-in/local leads: record in designated CRM/lead sheet; follow the same consultation/follow-up standards.
- Transparent sales communication: provide accurate info on range, charging, performance, subsidies, finance, offers, and realistic delivery timelines; no over-promising or misleading claims.
6. Pricing, Discounts & Offers
- Adhere to Company/OEM price lists and revisions; use standard quotation/Proforma formats.
- No arbitrary base price changes without written approval.
- Discounts/schemes using BAV branding must be pre-approved in writing and clearly communicated; no unauthorized hidden discounts or unapproved local schemes.
- All charges (RTO/registration, insurance, handling/logistics, accessories/add-ons) must be itemized and explained; no undisclosed or inflated statutory charges.
7. Test Rides, Safety & Compliance
- Offer test rides where feasible per Company/OEM guidelines; keep vehicles maintained, charged, and safe.
- Verify rider eligibility (e.g., valid license where required); provide basic instructions on controls/braking/EV specifics.
- Encourage helmets/safety gear for 2-wheelers; ensure staff follow safety when moving vehicles; log and report incidents immediately.
- Comply with local laws (shop/establishment, trade license, GST, fire safety, labor) and transport/traffic rules during test rides.
8. Marketing, Advertising & Social Media
- Central campaigns may be run by the Company; local campaigns need prior approval for creatives and offer/pricing messaging.
- Local social pages/handles must be pre-approved; content must follow brand guidelines, avoid misrepresentation, and not promote competing brands unless allowed.
- Customer images/testimonials require consent; never share sensitive info (phone, address, documents).
9. Operations, Records & Reporting
- Maintain accurate records of bookings/sales, invoices, test ride logs (where required), service/warranty records.
- Share sales/enquiry reports as per defined format/frequency; promptly report serious complaints/legal notices, safety incidents, suspected fraud/data breaches.
- Use customer data only for BAV purposes; do not share lists with unauthorized parties; protect physical/digital records; report any data breach immediately.
10. Audits, Non-Compliance & Penalties
The Company may audit store branding/layout, lead/CRM records, sales/pricing, complaint handling, and service standards. Routine audits may have notice; surprise checks may occur for serious concerns.
Examples of non-compliance:
- Misuse of branding/logos
- Charging unauthorized prices/fees or hidden charges
- Misleading customers with false promises/hidden conditions
- Ignoring/mishandling customer grievances
- Safety lapses in test rides/delivery; failure to maintain store standards
- Misuse or leakage of customer data
Consequences (as per severity/repetition):
- Warning with rectification timeline
- Mandatory staff retraining
- Temporary suspension of new lead allocation
- Financial penalties per Franchise Agreement
- Restriction/withdrawal of local marketing approvals
- Termination of the Franchise Agreement for serious/repeated breaches
Company decisions subject to Franchise Agreement and applicable law.
11. Policy Updates
Updates may be circulated by email/official communication and published on www.bavelectric.com or partner portal. Effective from the stated date. Continued operation after updates is acceptance.
12. Contact for Franchise Support
Franchise / Operations Support — BHASUSA TECNOLOGIES PVT. LTD.
Email: support@bhasusa.com
Phone/WhatsApp: +91 90004 13260
Address: Moosapet Rd, beside Indian Bank, SP Nagar, Bharat Nagar, Moosapet, Hyderabad, Telangana 500018, India.
